Shabd's Media Blog 1 - (Mr Bush)

Dominant Reading The dominant reading for this advert is that Reebok clothing is for everyone, as the cover star for this advert is ""50-Cent," a world renowned rapper who people have respect for and it is because of this the producers may have chosen 50 to be in this advert so that people see him and want to wear Reebok to be like their idol as much as possible as most people may not be able to be shot 9 times, just like 50 Cent, but they can wear the same clothes as the man. Negotiated Reading The negotiated reading for this advert is that everyone can wear and afford clothing by Reebok, even people who have come from difficult and harsh backgrounds, an example of these people being 50-Cent, someone who may not have had the money to purchase the luxuries that he does today. However, some individuals within the audience may believe that this advertisement isn't appropriate for Reebok as a clothing brand as it promotes the gang violence and activity that 5

Reading An Image                                                         Connotation - The use of having a well known and famous star such as David Beckham being the focus of the advert helps show to us the reader that this advert is for everyone as everyone knows David Beckham. And the use of him showing passion and being quite passionate makes us the viewer understand how much this means to him and we comprehend how much we love him for this therefore the words on the advert mean so much more. The use of words tend to have a better impact as the passion that Beckham shows in the picture correlates to the words that are written. Denotation - David Beckham shouting and getting into the game wearing a football kit a with a passage of writing in front telling the readers impossible is nothing. Colour - the adverts colours are quite bright and main colour being which may represent the colour and idea of hope which is frequently linked to the colour white as well as the bright colo

Connotation - 50 cent is providing the viewers of this advert with special quotes and shows his background and what he lives by for example "where i am from there is no plan B" this quote shows to the reader that he follows certain believes that he doesn't change for anyone. The idea of 50 cent being the centre of the media text makes the viewers want to aspire to be like him therefore the use of showing what he follows makes the audience want to incorporate that into their own life to be like 50 cent. Denotation - The Media Text also uses creates certain ideologies that make us the viewer and readers question our ideologies and methods of living to be more alike a mega star such as 50 cent by copying some of his aspects of his life such as his ways of living.  The denotation is male black man wearing a hat staring at the camera. Colour - The use of colour or the lack of colour makes the viewers question as they have an idea of the struggle that 50 cent has be

1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Power - Within the TV Programme's first episode the actors are living their life going about their daily life as usual until the plot thickens as the face a disequilibrium halting their daily normal and creates their first  problem. 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. 3) Provide  three  different examples from film or television of characters that fit Propp's hero character role. Barry Allen - The Flash  Katniss Everden - The Hunger Games James Bond - Spectre 4) Give an example of a binary opposition. in several action films there tends to be a lovable hero facing a major villain and are forced to g

Finally, carry out your own  genre analysis  using the model provided by media theorist Daniel Chandler.  Choose a film or TV text  and answer the following questions: Pirates Of The Caribbean - Dead Men Tell No Tales  General 1) Why did you choose the text you are analyzing? As the Pirates Of The Caribbean franchise is one of the most well renown franchises across the world, therefore, i believe it is a good media text to analyze.   2) In what context did you encounter it? 3) What influence do you think this context might  have had on your interpretation of the text? 4) To what genre did you initially assign the text? I  had initially assigned the text to an adventure genre due to a number of adventure conventions a pirate movie tends to have as well as the fact that there is a certain end goal that must be meet for the main actor to accomplish his goals. Furthermore, previous Pirates of the Caribbean films have very similar conventions and was proclaimed th

Media Fact-sheet  03 1) What example is provided of why visual iconographies are so important? The example of this is someone sitting behind a desk will not seem very important or professional yet put a screen and high key lighting and the person will seem professional. These are important as visual iconographies as they use codes and conventions. 2) What examples are provided of the importance of narrative in identifying genre? The examples of genres are represented by Independence Day, The day after tomorrow and deep impact. The representation of this genre of heroes is a part of codes and conventions of the genre of the movies. 3) What is the difference between character representation in action movies and disaster movies? There is a large difference of characters ion an action movie and in a disaster movie. Heroes in action movies are mainly strong, dominant and powerful, while typically having a damsel needing saving or family to drive him forward. While in disaster mov

Blade runner From the poster of blade runner, I could assume that the film will follow the man at the top of the poster. Also, the setting in the poster could be where the film is actually being set as the skyscrapers are quite prominent in the poster, made clear through the added lighting around the vast buildings, suggesting that they are the setting in the film. From the style of the illustration, this film could be a Hollywood production as the design of it seems similar to that of a star wars movie poster, which was another high budget Hollywood film. Furthermore, the man at the top of the poster, who seems to be the protagonist, is holding a gun, possibly meaning that they are some sort of authority figure as most of the time it would seem that the stereotype for a detective, which is what I would think  the protagonist is acting as, is mainly the badge, the gun and the trench coat, which is what the protagonist also seems to be wearing, Also, it is made clear that this film is

Icon:                        Index :                    Symbol:      bin        2) Icons and indexes are so important in media texts due to them being something that we understand and can clearly link to what the meaning is and therefore understand the reason for that being there. 3) As symbols may not be as clear as an icon, therefore, there will be confusion which will lead to the symbol being interpretedetted in the wrong way due to it being not as a clear which may cause controversy in an advert. 4)                                                  This media product may have failed due to the racist undertones within the index as well as the symbols. The symbols suggest that the white handheld console will be more popular than the original black version with no reasoning make us question as to why and may lead us to the wrong reading they want us to have. At first sight the symbols are just informing people that Sony is releasing a white PSP, but the index would