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Showing posts from December, 2018

Clay Shirky: End of Audience Blog Tasks

Media Magazine reading 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It allows people to speak freely and have a voice where you can create campaigns etc. It is also a good way to get information and it stores tons of valuable information. 2) What are the negatives or dangers linked to the development of the internet? There are quite a few negatives to the internet such as spamming which can be very annoying. The internet allows people to access and post pornography much easier and it also contains illegal trades with drugs etc. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? It allows all of the different voices in the internet to be heard which will be difficult to control. 4) Bill Thompson outlines some of the challenges and questions for the future of the internet. What are they? Does  open technology mean that free software can be used, changed and red

Teen Vogue - Industry and Social Media

1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? The magazines that are under Conde Nast's name are Wired, The New Yorker, Glamour, Vanity Fair and a few more. The company made £6.9 million in 2017 which is half as much as they made in 2016. 2) What are Teen Vogue’s main sources of income? Their main source of income is advertising and monetisation online along with selling data about their audience to advertisers to make a revenue. 3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? They would use celebrity endorsements to give their brand a certain exclusivity that this celebrity supports this brand, more recently companies have taken advantage of the new age of more active readers and publishing content that they would be interested in. 4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry? This i

Teen Vogue: Audience and Representation Blog Tasks

Audience 1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? Their mission statement is to empower, enlighten and empower and this means that the audience pleasures include surveillance as it provides a political agenda and information that audiences would want to know. There could also be audience pleasure of personal relationships as it provides an inclusive environment and amplifying voices so audiences feel engaged. 2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psycho graphic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this. The target audience is still interested in celebrity content and beauty – which Teen Vogue addresses by featuring the ‘opinion leaders’ (two-ste

Newspaper Index

1)  Newspapers: The decline in print media 2)  Newspapers: The death of print media Factsheet 3)  Newspapers: The future of journalism 4)  Newspapers: News Values 5)  Newspapers: Regulation MM article 6)   Newspapers: Regulation essay 7)  Newspapers: Daily Mail case study 8)  Newspapers: Mail Online case study 9)  Newspapers: The i newspaper and website case study

News Values

1) Come up with a news story from the last 12 months for each of the categories suggested by Harriss, Leiter and Johnson: Conflict - Tension or surprise Progress - Triumph or achievement Disaster - Defeat or destruction Consequence - Effects on individuals or community Prominence - The well-known or famous Novelty - The unusual or emotional 2) What example news story does the Fact sheet use to illustrate Galtung and Ruge's News Values? Why is it an appropriate example of a news story likely to gain prominent coverage? The story they used was "British servicewomen died after afghan bomb blast". it is quite negative and local and therefore it may attract an audience. 3) What is gate keeping? Gate keeping is the process of filtering information prior to dissemination. This process is usually done via the editor, but the gate keeping  process could be seen to be more than simply an editor choosing one story over another, it could also refer to how journalist select