Shabd's Media Blog 1 - (Mr Bush)

Audience theory:notes The hypodermic needle model This is a crude theory from the 1920s that suggests the media injects information into the audience like a hypodermic needle and therefore can have a dangerous effect on us. The two-step flow model The two-step flow model was developed in the 1940s because the hypodermic needle theory was considered too simplistic, assuming the audience consumed media without thinking. The two-step flow model instead suggests the audience are influenced by  ‘opinion leaders’  in the media who mediate how the audience react to media texts. The theory suggests the media is not all-powerful and that social factors are important. Blumler & Katz:  Uses and Gratifications theory Researchers  Blumler and Katz  reignited audience theory in 1974 by stating that media audiences are  active  and make conscious choices about the way they consume media. They suggested there are four main  uses or gratifications  (pleasures) that audiences

Media Consumption audit Language: reading an image Rec eption theory  &  Mini essay question Semiotics: Icons, Indexes & Symbols Genre: Fact-sheets & genre study questions Narrative: Fact-sheet questions Psychographic Groups: Presentation MIGRAIN Assessment: Learner Responses Audience Theory: Blog tasks Audience Theory: Media Factsheet

Mark:  19/48 Grade: E WWW: Some good application of media terminology throughout. EBI: More detailed response/needed, especially for the genre question - include theory and examples Feedback From Mark Scheme: Q1) Marks (5/8) EBI: Excellent and judicious use of the theoretical framework (media language & narrative theory) to analyse how poster uses narrative. Response: For my next exam i will intend to use better media language and apply narrative theories better to get a higher mark especially when analysing films posters use of narrative. Q2) Marks (7/12) EBI: Better understanding of the theoretical framework that is demonstrated via frequent appropriate explanation and comparison of the connotations in the products. Response: For my next exam i will have a try and improve my explanation for my reasons of connotations within media products. Q3) Marks (2/9) EBI: Excellent knowledge and understanding of the influences of genre on media audiences and in

Psycho graphic Group: Succeeders Names: Brian And Isabella Occupation: Brian - Owner/CEO of a Stock Exchange Business Isabella - Owner of a Law Firm Brian and Isabella are likely to be working in these scenarios due to the fact that they have high aspirations that they have succeeded due to how high their business ethics is, therefore, will likely be at the highest position possible in their career, therefore, having a large amount of income meaning high and expensive lifestyle. Spare Time: They will tend to live a very expensive lifestyle, therefore, will likely tend to do quite expensive activities such as playing golf or watching a movie at an art house cinema due to these being highly connected to having an expensive lifestyle. This will not be frequent due to how demanding their work schedule will be meaning whenever possible they will be going to these activities for them to do however will always be on their phones or some form of way to be updated to their respecte