Shabd's Media Blog 1 - (Mr Bush)

WWW: Excellent image and an effective colour scheme EBI: Typography and attention to detail. The cover lines are too small in places. You mix serif font with sans serif fonts Inconsistent capitalisation(e.g. Park city)      

1) How does the magazine introduce itself? The magazine introduces itself and it's brand by firstly telling the potential advertisers about how Men's Health is the biggest selling men's lifestyle magazine in the UK and worldwide, which instantly gains the interest of advertisers potentially wanting to work with Men's Health. By gaining this initial attention it then delves into what the magazine features with mention of what the advertisers may want to advertise with "fashion, watches and travel". 2) What does the introduction suggest about the representation of masculinity in Men's Health? The introduction of the magazine gives readers an idea of masculinity being about "visually engaging health" which is what people aspire towards in the modern day as this has become the ideal image of a man, while also appealing to the female gaze. The introduction also mentions how the magazine features "nutritional features" which continues to appe

1) Write a one-paragraph summary of your notes for each key concept from the booklet: Media Language  (e.g. conventions, narrative, genre etc.) The genre is easily communicated through the typography, colour scheme; which heavily represents contemporary masculinity, the themes represented on the front cover, and the mise en scene. This is due to the fact that the costume that Vin Diesel is wearing is what a typical Men's Health reader may wear when doing sporting activities as well as carrying out day to day activities. The lighting clearly highlights Vin Diesel's muscles, which refers back to the idea of hypermasculinity. The cover lines of the magazine help display how masculinity has adapted over time as it refers to losing weight, as well as deals with themes like mental health, both of which would not have been seen on a Men's health cover 20/30 years ago. Media Industries  (e.g. Hearst Communications) H.C  publishes Men's Health, as well as other huge magazines wo