Shabd's Media Blog 1 - (Mr Bush)

1) What does John Berger suggest about advertising in ‘Ways of Seeing’? Berger suggests that our lives without the product being advertised are worse than it actually is, trying to make us feel dissatisfied and the product being advertised will give us a better life. 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? This is when we subconsciously refer to lifestyles, that we find attractive and we try to make our lives similar to that. This can be linked to repetition as that lifestyle is always on our minds as that is what we are trying to be like. 3) How was Marmite discovered? Marmite was discovered when a German scientist Justus von Liebig discovered that the extraction of yeast can be bottled and eaten. 4) Who owns the Marmite brand now? Marmite was bought by Best Foods in 1998- which is also now owned by  Unilever. 5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can thi

) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. In the advert, we are shown action and enigma codes throughout the ad, starting with the kid scoring a goal in training, if the girl playing football gets noticed if more people play ice hockey and enigma codes of why the girl has to fight her family and if the man skateboarding get's away from security. In a way Todorov's equilibrium is shown with the man casually walking into the store and then having to cycle to his mate, leading to the chain of sports being mentioned, but then at the end of the advert there is a scene of the man on his cycle in his new equilibrium of choosing to cycle to his friend. Lastly, there is an element of Propps Charater theory with the hero(s) being all the people doing the sports and the donor being the coaches such as  Gareth Southgate  that are shown, the villain is shown in a couple o

1) What is collective identity? Write your own definition in as close to 50 words as possible. This is the identities of different cultures with different traditions as well as how it is that they are presented, in real life compared to in the media. It can be taken into account when forming opinions etc. It may also help people understand the environment around them if it happens to be new to them. 2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint? Things that represent Britain are: Tea Our Monarchy Foods (Fish & Chips/Scones) Diversity An escape/ Chance for a second try 3) How do James May's Top Toys offer a nostalgic representation of Britain? He suggests that we have lost this feeling instead of maintained it, which in a way is wrong, as the people who believe that the nostalgia feeling is lost just

1) What examples of  binary opposition  can you suggest from watching this clip? Some examples of the binary opposition are:  rich and poor working class and upper class Corporate and free spirit Left wing and right wing 2) What  ideologies  are on display in this clip? Some of the ideologies displayed in this clip are: that immigration is bad and is having a negative impact on our country; it means that there are fewer spaces for primary schools and GP's for people to visit. Also, it can be argued that the binary opposition of a free-spirited life and a corporate lifestyle are displayed, purely through the people argues and what they're wearing as Russell Brand has some of his shirt buttons undone, perhaps showing that he doesn't care about what he is wearing, whereas Farage is wearing a suit, looking more formal. Ideology and your own choice of clip 1) What examples of  binary opposition  can you suggest from watching your clip? Examples of the binary

1) Read the article and summarise it in one sentence. Hunger Games Mockingjay is a controversial story which has heavy links to that of Marxism and such other themes and theories. 2) What view of capitalist ideology is presented in the Hunger Games films? The capitalist view is that resources are extremely valuable in a dying world, meaning that anyone who tries to come in between those resources and the ownership of them must be exiled in order to deter any rebellious actions. 3) What do the Hunger Games films suggest the power of the media to shape and influence ideological beliefs? The hunger games suggest that the media is trying to maintain a certain set of beliefs to portray a certain story to the audience and that the media is heavily against changing these core beliefs in the business. Page 48:  They Live  - Understanding Ideology 1) Read the article and summarise it in one sentence. Ideology is core beliefs that are accepted by society, e.g. good beating evil, making it no

1)  Who are you? This section talks about the way we use different fashion senses etc. to create a representation of ourselves to communicate our identity to people, also, there is a huge difference between who we want to be and who we actually are, which may not be completely represented in the image of ourselves I think, therefore I am This section talks about how our identities used to be pre-determined, disallowing us to express any individuality, these images of ourselves were constructed using our social class, age, gender, religion and ethnicity. From citizen to consumer This section talks about how we have potentially become passive viewers, rather than people who are actively giving input, whilst ignoring our inner personality. Who will we be This section talks about how images of ourselves are constructed through the artistic decisions of people that we gravitate towards. 2)  Spotify - Being associated with this brand clearly displays a passion and love of listening to music,