Shabd's Media Blog 1 - (Mr Bush)

1) What is regulation and why do media industries need to be regulated? Media regulation: when rules are provides to ensure that organisations operate fairly within the industry. 2) What is OFCOM responsible for? OFCOM  is responsible for regulating broadcasting media in the UK. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important  sections of the broadcasting code and why? In my opinion, the first most important one of all of these is protecting under 18s. Younger people of this day and age are facing several issues and therefore caused to be very vulnerable and dangerous to several sources on the internet therefore OFCOM must regulate the internet as much of possible to decrease the chance of vulnerability. The second most important one would be Crime. They should ensure TV isn't romanticising crimes such as rape, but instead use their platform to inform people and bring light to crimes like this and show them how wro

1) Companies Owned by Walt Disney: ABC Television Group ESPN, Inc.  Walt Disney Parks & Resorts U.S., Inc. Lucasfilm Ltd.  Marvel Entertainment, LLC. Disney is known for Disney pictures and are parent companies to ESPN, abc, Pixar, Marvel, Lucasfilm and many more.  2) In my opinion, I think that governments should attempt to prevent conglomerates from being too dominant because the media has an immense amount of power to change and view or opinion of a viewer. This sort of power could lead to extreme side effects. To further add on to this, a lot of stories are rarely shown to be biased therefore are heavily unbiased leading to much more impactful changes in a viewers opinions. 3) Production process: This is done so that the producers know what the audiences wan to see therefore their gratifications. Distribution process: Using the most convenient way to get the product out to audiences. Promotion process: This is done to find the target audiences for the product t

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I personally believe that the main reason for anti-social behaviour is influenced by media to an extent as for example when younger children play or watch very violent scenes frequently they may begin to believe that this is normal and therefore cause them to have a different outtake as to what is right and what is wrong therefore meaning to them doing wrongful acts and them believing it is correct to do. The Bandura Theory may suggest that the media does influence the views and attitudes of the audience, with convincing evidence this does not prove the fact that the media has had or has not had a direct correlation to anti-social behaviour. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. I think that

1) Complete the questions in the first activity box  ( beginning with 'Do you play violent games? Are you violent in real life?') Yes i do tend to play video games in my spare time however personally i believe that i am not a violent person in real life as i believe that i can release all my stress and anger by playing violent video games. As well as by playing certain games it allows me to do things i know i cant do in real life meaning my satisfaction to complete that certain thing is complete meaning i do not have to go and do the same thing the next day as i have completed that already. 2) What are the four categories for different effects theories? Direct Effect Theories - Media has direct ideas, attitudes and behaviours of audiences. Diffusion Theories - The way audiences personalise the way they access the content. Indirect Effect Theories -  Focuses on people respond differently to media texts due to the environment they live in. The Pluralist Approach - Media te