Read this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. If you can't access David Gauntlett's website, the text is also available here . 1) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? Examples of a decline of masculinity that Gauntlett described were: Role models Masculinity possibly in crisis The diversity of sexualities Gender trouble 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett suggests that as people it is normal for us to construct our identities through what we see from our parents, as well as on social media. Another factor that we may use to construct id
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MIGRAIN October Assessment Learner Response
Mark: 19/48 Grade: E WWW: Some good application of media terminology throughout. EBI: More detailed response/needed, especially for the genre question - include theory and examples Feedback From Mark Scheme: Q1) Marks (5/8) EBI: Excellent and judicious use of the theoretical framework (media language & narrative theory) to analyse how poster uses narrative. Response: For my next exam i will intend to use better media language and apply narrative theories better to get a higher mark especially when analysing films posters use of narrative. Q2) Marks (7/12) EBI: Better understanding of the theoretical framework that is demonstrated via frequent appropriate explanation and comparison of the connotations in the products. Response: For my next exam i will have a try and improve my explanation for my reasons of connotations within media products. Q3) Marks (2/9) EBI: Excellent knowledge and understanding of the influences of genre on media audiences and in
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