Advertising: End of unit index

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Image
Reading An Image                                                         Connotation - The use of having a well known and famous star such as David Beckham being the focus of the advert helps show to us the reader that this advert is for everyone as everyone knows David Beckham. And the use of him showing passion and being quite passionate makes us the viewer understand how much this means to him and we comprehend how much we love him for this therefore the words on the advert mean so much more. The use of words tend to have a better impact as the passion that Beckham shows in the picture correlates to the words that are written. Denotation - David Beckham shouting and getting into the game wearing a football kit a with a passage of writing in front telling the readers impossible is nothing. Colour - the adverts colours are quite bright and ...
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Henry Jenkins

1) What is the definition of a fan? A fan is someone that has a great interest in a topic or type of media, so much so that they will buy merch for the topic or even dress up for the media. There are varying degrees for how much of a fan someone could be varying from extream to just some who consumes and follows news of the topic. 2) What the different types of fan identified in the factsheet? There can be fans such as: Celebrities Gaming Music Otaku Politics Pro Wrestling Science Fiction Sports 3) What makes a ‘fandom’? This is a group of people that follow a similar love or even hate for a show to come together and make a name for themselves and a community. 4) What is Bourdieu's argument regarding the ‘cultural capital’ of fandom? This is media outlets taking advantage of their fans and their love to the media by exploiting them for their own profit, as fans will do all they can to support the show and talk about it, some outlets even use the fans names and include them digitall...
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1) How does the cover communicate the genre of the game? They use weapons to tell the audience that it will be an action-packed game. There is a massive cannon on Samus Aran's arm which suggests that she is a dominant character. They also use a range of different locations on the back of the cover to help suggest to the audience that it is an adventure game. 2) What does the cover suggest regarding gameplay and audience pleasures? One of the pleasures would be a diversion. Since its just a game, people play it for fun and escapism. Also, they might also play it for personal relationships because it is a franchise and those who have played it might have developed a relationship with Samus Aran. This also links to Scott Rigby's theory where people will play video games for relatedness and competence. Since they have been playing the game for a long time, the would have developed a skill which would make them want to play the game even more. 3) Does the cover sexuali...
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