Read this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. If you can't access David Gauntlett's website, the text is also available here . 1) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? Examples of a decline of masculinity that Gauntlett described were: Role models Masculinity possibly in crisis The diversity of sexualities Gender trouble 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett suggests that as people it is normal for us to construct our identities through what we see from our parents, as well as on social media. Another factor that we may use to construct id...
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