1) Who are you?
This section talks about the way we use different fashion senses etc. to create a representation of ourselves to communicate our identity to people, also, there is a huge difference between who we want to be and who we actually are, which may not be completely represented in the image of ourselves

I think, therefore I am
This section talks about how our identities used to be pre-determined, disallowing us to express any individuality, these images of ourselves were constructed using our social class, age, gender, religion and ethnicity.

From citizen to consumer
This section talks about how we have potentially become passive viewers, rather than people who are actively giving input, whilst ignoring our inner personality.

Who will we be
This section talks about how images of ourselves are constructed through the artistic decisions of people that we gravitate towards.

2) Spotify- Being associated with this brand clearly displays a passion and love of listening to music, therefore I am content with being associated with the said brand.

3) This phrase means to have nothing about you, meaning that there is no effect/meaning, an arguable example is some superhero films, as some are starting to escape the sub-genre to become widely respected by all and not just comic book fans.

5)One's presence on social media may not directly display their personality in real life, although this makes perfect sense to me, due to the fact that on social media, people are trying to look their best, display their best qualities etc. I have indeed, amongst many other, revokes items off of a social media profile of mine due to the fact that it may not have represented what I am actually like in real life.

6)I think that data mining is not an invasion of privacy, but instead is just good marketing you're going to get products orientated around you that you will have an active interest in clearly, otherwise why were you looking at the first item in the first place?

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