Ideology: MM Reading on Ideology and The Wider Media

1) Read the article and summarise it in one sentence.
Hunger Games Mockingjay is a controversial story which has heavy links to that of Marxism and such other themes and theories.

2) What view of capitalist ideology is presented in the Hunger Games films?
The capitalist view is that resources are extremely valuable in a dying world, meaning that anyone who tries to come in between those resources and the ownership of them must be exiled in order to deter any rebellious actions.

3) What do the Hunger Games films suggest the power of the media to shape and influence ideological beliefs?
The hunger games suggest that the media is trying to maintain a certain set of beliefs to portray a certain story to the audience and that the media is heavily against changing these core beliefs in the business.

Page 48: They Live - Understanding Ideology

1) Read the article and summarise it in one sentence.
Ideology is core beliefs that are accepted by society, e.g. good beating evil, making it normal when we see commonly occur.

2) What are the four accepted ideological beliefs in western societies highlighted by the article?
  • Good over evil
  • Law over disorder
  • Pleasure as a goal in life
3) What does Gramsci's theory of hegemony suggest about power and ideology in society?
This suggests that the higher classes are trying to represent certain ideologies in order to create better lives for that of themselves. This is also created through ties with bigger companies, this can benefit any sort of companies that these people are invested in, allowing the manipulation of the market, which is mainly negative.

4) What does French theorist Louis Althusser suggest about ideology and consumerism?

5) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!
I believe that in a way we are in fact controlled by the media as they show us what we think we want to see, when in actual fact the media is just feeding us content that makes us money, sucking any creative freedom or thought out of the industry, which in a way is what makes it so cutthroat to this day

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