Representation & Identity: Fact-sheet blog task

1) What is collective identity? Write your own definition in as close to 50 words as possible.
This is the identities of different cultures with different traditions as well as how it is that they are presented, in real life compared to in the media. It can be taken into account when forming opinions etc. It may also help people understand the environment around them if it happens to be new to them.
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
Things that represent Britain are:

  • Tea
  • Our Monarchy
  • Foods (Fish & Chips/Scones)
  • Diversity
  • An escape/ Chance for a second try


3) How do James May's Top Toys offer a nostalgic representation of Britain?

He suggests that we have lost this feeling instead of maintained it, which in a way is wrong, as the people who believe that the nostalgia feeling is lost just doesn't play with the same toys, obviously due to them growing up.
4) How has new technology changed collective identity?

New technology has allowed up represent ourselves online through different social media profiles and has meant that we can display ourselves as something that we are not. These can be taken out of context as well, e.g. through job interviews as they tell the employer bad things about the potential employee.

5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?

6) What does Gauntlett suggest about creativity and identity?

7) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?

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