Mail Online Case Study

1) What are the top five stories? Are they examples of soft news or hard news?

1. Backpacker from Liverpool faces TEN YEARS in a Thai prison after spray-painting 'Scouse Lee' on an 800 year old fortress- Hard news 

2. Megan cradles her baby bump on Bondi Beach and wears £880 maxi dress before she and Harry kick off their shoes to join an 'anti-bad vibes circle' with surfing mental health group- Soft news

3. Strictly dancer Dianne Buswell SPLITS her boyfriend amid claims she was 'getting too close to dancing partner Joe Sugg'- Soft news

4. Will May survive until the Budget? PM faces the toughest week after 'capitalization' in Brussels amid claims David Davis could be installed in Downing Street- Hard news

5. Trump promises 'severe' punishment for the Saudis if it turns out they murdered journalist Jamal Khashoggi- who the president says 'certainly looks' to be dead- Hard news

2) What celebrity content is featured?

There is a multitude of stories covering celebrities and their recent affairs to walk down the red carpet to the recent surgery done for them to look 'better'. This perspective we get to see what the high class and celebrity news is something readers may look for to gain some information about the lifestyle choices of them.

3) What examples of ‘clickbait’ can you find?

How your waist size can reveal your fertility
Does this dress really flatter every figure?
Gloves (and coats) are off! Topless PETA supporters take to the 40F streets of New York City to protest Canada Goose's use of coyote fur

4) To what extent do the stories you have found on MailOnline reflect the values and ideologies of the Daily Mail newspaper?

I believe that the news that is featured on the website talk about stories that do inform the public of events happening locally and globally.

 5) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
I believe that the way the news is organised on the site makes readers want to continue scrolling down and reading by the way it is an endless stream of interesting news stories, but also how there are different sections to appeal to different audiences. The stories also all appeal to a different gratification for an audience.

 1) Why does Preston suggest that the Daily Mail and MailOnline should be considered to be basically the same publication?

Due to how big their audience are of "31.1 Million UK readers a month they are at the top therefore they should be classified to be the same publication as due to their vast audience they both release similar news articles just with different editors and therefore need to stop distancing each other.2) How does Preston summarise other newspaper websites?

 Preston states that "The Sun’s website is pure Bun. The Mirror’s is a sprightly extrapolation of the print version. Both are forerunners of what may transpire if print dies a lingering death and all we have left is the online memory. That’s transition, the supposed formula for eternal journalistic life."



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