The Death of print media

The death of print media: Fact sheet blog tasks

Go to our Media Fact sheet archive on the Media Shared drive and open Fact sheet 165: The death of print media. Our Media Fact sheet archive is on the Media Shared drive: M:\Resources\A Level\Media Fact sheets

Read the Factsheet and complete the following questions/tasks:

1) What has happened to print media in the last 30 years?

 Print media was one of the main sources of information for audiences. The desire for information is not a new one. Since the first newspapers in 1660s, and the relaxing of British censorship laws in 1695, printed newspapers have been a primary source of this information.

2) Why is the Independent newspaper such a good case study for the decline in print media?
Because it eventually failed in the printed form even though it was not a bias newspaper.

3) What was the Independent newspaper famous for?

For giving a fresh non-aligned perspective and it was free from political bias and proprietorial influence
4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?

“The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital. This decision preserves the Independent brand and allows us to continue to invest in the high quality editorial content that is attracting more and more readers to our online platforms.”

5) How do online newspapers make money?

Through advertisements

6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?

“For me, the power of the Independent came from the variety of voices, the originality in its design and the iconoclastic feel of the paper. It is very difficult to replicate that in digital form. And it is even more difficult to do that with a paper like the Independent.”

7) What is the concern with fake news? What does 'post-truth' refer to?

Online news sites are easy to set up, and the simple news format is easy to replicate. Unlike printed media, you do not need the money, publisher, or industry access to ‘sell’ or share your message. Together with this and the prevalence of social media, online news is now faster to produce and then share to a global audience.

8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?

The world is constantly changing, and i think that we should keep up with that change. This means that we should be allowed to get free news online. It is much more convenient. There will be a certain group of people that will prefer to have printed news but that means these institutes can target that niche audience if they want to survive. 

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