Score hair cream advert Answer the following questions to ensure you have a comprehensive textual analysis of the Score hair cream advert: 1) What year was the advert produced and why is the historical context important? This advert was made in the 1960s. This is important in terms of context due to the fact that around this time women were standing up for their rights in order to achieve equality more than they had at that point in time. This is a clear link to the Score hair cream advert as is it evidently sexist. 2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? Costume The costumes of the models display dominance due to the fact that the women have minimal clothing clothing on, meaning that we are able to see a lot of skin, whereas with the man, who is the main interest in the advert, only has his arms showing, which presents this idea of dominance and strength compared to the women as well as
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