Brand Value



Nike



1) The Nike brand is a brand that fits a range of categories of the line of appeal. It is a brand that can fit in the elite people and experts because Nike gets a lot of sports celebrities to advertise their products and the public buy their products because they get idolized by the star that is advertising it. Also, it could fit in the rich, luxurious lifestyles because the clothes that Nike sell are very expensive and their quality is very good and they are to do with sports, casual and also smart. The brand mainly focuses on sports. 

2) The Nike brand is about luxury lifestyles, fashion, and sports. 

3) Quality



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Mcdonalds

1) The McDonalds brand is a brand that fits into various different categories of the line of appeal. It is a brand that can fit in the happy families because it offers food for all ages such as for kids it does happy meals and for adults it has other options such as burgers and chips. Also, it can fit in nature and natural world category because it is a company that tries to make their products with a healthy option in the meal such as with a kid’s meal will also get an apple or pear with it.

2) The Mcdonalds brand is about family, health and well being. 

3) Reliable 
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Apple

A company such as Apple is a prime example of Dyer's lines of appeal as they offer Rich, luxurious lifestyles as the Apple brand offers products of the high price but of high quality and due to the popularity of the i phone and the rest of the products offered by Apple due to it appealing to people of all ages. Another aspect Apple appeal to is Elite people and experts as they offer a product that is professional and offers the best of the best.

Apple is a company focussing on quality and premium price.

Premium

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H&M

H&M is fitted into the categories: “Happy Families” as they design clothes for people of all ages, allowing an entire family of different ages to shop there and buy clothes. They also fit into the category “Beautiful People” as they constantly use models who are considered good looking in their advertisement campaigns. Their values are to supply fashionable, valued clothing at affordable prices, whilst maintaining a good reputation in the market, by collaborating with figures in the public eye, examples being “The Weeknd,” “Justin Beiber,” as well as prestigious brands, such as “Kenzo,” and “Versace.” This represents quality and fashion. 

H&M is about values fashionable clothing at affordable prices.

H&M in one word: Fashion.


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Instagram


Instagram is a mobile application which allows people to share photos online with friends and family and even with people across the world. Instagram would fall into Dyer's theory as Rich, luxurious lifestyles - aspiration as users of this app can view and see other people's lifestyles and admire their favorite celebrities lifestyle through this app. Instagram would also fall under self-importance and pride as the normal person's aim to use Instagram is to show off and express their views and appearance with other people. The use of Instagram also relates and contributes to a users self-esteem and status.

Instagram is a mobile application that aims to share peoples experiences and lives.

Instagram in one word: Status

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