Shabd's Media Blog 1 - (Mr Bush)

Language and Audience Analyse the game cover for Tomb Raider Anniversary (above). 1) How does the cover communicate the genre of the game? The Indianan Jones tint on the cover gives the idea of it being an adventure/action game. The guns in Lara's hands show that there is an action shooting mechanic. The outfit, while not great for exploring is still close to showing off an adventurer. The ancient ruin in the background also indicates this. 2) How does the pose and costume of the character appeal to primarily male audiences? The pose of Lara shows both her breasts and her backside to the audience. This plays into Mulvey's Male gaze and therefore shows that the makers have purposely angled her in this way. The position of the text also begins from her breasts and ends where her but is. 3) How might the cover be read as empowering for female gamers? Lara is shown to be on her own that she does not need the man to be there to help her she is strong enough to...

1) What definitions are offered by the factsheet for ‘feminism ‘and ‘patriarchy’? Feminism   is focused on highlighting the power and suppressive nature of the patriarchy. Intersectionality   is used to describe overlapping or intersecting social identities and related systems of oppression, domination or discrimination. Patriarchy   is male dominance over society in this situation, and feminists see this as a limitation to women receiving the same treatment and benefits as their male counterparts.   2) Why did bell hooks publish her 1984 book ‘Feminist Theory: From Margin to Center’? She had published her book due to a lack of diversity within the female movement and argued that these diverse voices had been marginalized, being outside the main body of feminism.   3) What aspects of feminism and oppression are the focus for a lot of bell hooks' work? She challenged feminists to focus on gender's relations to sex, race, class, and intersectionality. She arg...

Medium article: Is Female Representation in Video Games Finally Changing? Read  this Medium feature on whether female representation in video games is finally changing . Answer the following questions: 1) How have women traditionally been represented in video games? They have been typically seen as the damsel in distress that often is in need of saving by the male main character. With characters such as Lara Croft being seen as a sex symbol in the early days have now achieved a new representation in today's day and age. 2) What percentage of the video game audience is female? "Based on the survey “ Distribution of Computer and Video Gamer in the United States from 2006 to 2017 by Gender ”, 42% of the video game demographic is female" 3) What rece nt  games have  signalled  a change in the industry and what qualities do the female protagonists offer? Uncharted: The Lost legacy, Horizon zero dawn, Tomb Raider, Call of Duty, Sonic, The last of us, Red dead red...

Teen Vogue: background reading Read this  Guardian feature from 2017 on Teen Vogue  and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? 25-year-old Lauren Duca, a Teen Vogue contributing editor and award-winning writer for the likes of Vice and the New Yorker published an excellent piece regarding Donald Trump gaslighting America.  She also readers excellent advice, stating  “Refuse to accept information simply because it is fed to you, and don’t be afraid to ask questions.” 2) When was the original Teen Vogue magazine launched and what was its original content? The original Teen Vogue was launched in 2004 as a little sister to US Vogue. It focused on traditional fashion content and celebrity gossip.  3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? In 2015, Elaine (then beauty editor) and the team decided to do somet...

1) What news website key conventions can you find on the Voice homepage? Top bar showing all the sections; social media links at the top, search bar, title of the newspaper, sliding banner of top stories; adverts at the top of the screen; logo or name of the organisation; homepage; videos of stories. 2) How does the page design differ from Teen Vogue? The page design is much more clean. There aren't as many stories crammed in one location and there are much fewer topics to click on in the bar menu. No social media links are used at the top of the page. Fewer text is used to explain stories, all the cover models in The Voice are black but Teen Vogue has a mix of different ethnicity's. 3) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? Sports, Opinion, Entertainment, Faith, Careers, Windrush and Motoring. This shows that the brand want to appeal as many readers as possible by providing them with a...

Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Race can be seen as shared biological identities inherited from previous generations. Gilroy would argue that race makes the identity of oppressors and the oppressed seem fixed and uniform; that racial categories are caused by human interactions and as such those categories are subject to change. Around the world structures of political and social life have been constructed under race thinking. As Gilroy sees race as a result of racism, the fact that these aspects of society are based upon race thinking is problematic, and as such there is scope to evaluate the equality of representations and identities created in the media. 2) What does Gilroy suggest regarding the causes and history of racism? Here Gilroy is saying that racism isn’t caused by race, racism causes race. Racism is not caused by the clash of two or more races – racism is not a natural...