Shabd's Media Blog 1 - (Mr Bush)

1) How does  Oh Comely  introduce itself? Oh, Comely introduces itself by talking about what type of magazine they are and how they present their work. They present their work through a powerful mix of words, pictures and stylishly presented. It talks about how the magazine targets a niche audience and also how it is a women's lifestyle magazine. The magazine aims at people who are creative and the magazine provides that voice for audiences.  2) How do the print circulation/readership statistics for  Oh Comely  compare to  Men's Health ? Men's Health has a circulation of 180,000 and a readership of close to 1 million. Oh, Comely has a circulation of 100,000 and a readership of 25,000. So you can see that Men's Health has a bigger figure because it targets a range of audiences but Oh Comely is a niche independent women's lifestyle magazine targeted at a specific number of people. 3) How is  Oh Comely  distributed to the audience? Oh...

Research Hearst publishing by looking at the  Hearst UK website  and the  Wikipedia entry for parent company and conglomerate Hearst Communications . 1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? Hearst Communications is an American media conglomerate based in New York, it owns a range of media and business information brands including American newspapers, magazines, and half of A&E Network TV Channels and 20% of US Sports broadcasters. 2) What media industries and brands make up the Hearst Communications conglomerate? Hearst Communications includes the San Francisco Chronicle, the Houston Chronicle, Cosmopolitan and Esquire. 3) What was the global revenue for Hearst Communications (in dollars) for the most recent year on record? $10.8 Billion in 2017. 4) Focusing on Hearst UK, what other magazine brands are part of Hearst UK publishing? How many UK people do they reach in print and online? Magazines such as Men...

1) Why is Men's Health defined as a 'lifestyle magazine'? Men's Health is defined as a "lifestyle magazine" because the magazine doesn't just contain things about the Health for men but it contains other topics as well. The word "lifestyle" refers to the general interests of men in society today. Also it can be defined as a marketing strategy which will attract men so that they will want to engage and read the magazine.  2) Why is advertising significant in helping to shape masculine identity? Advertising is significant in helping to shape masculine identity because it promotes the magazine company, it promotes new models and specific identities. Advertising does cross financial borders, but it creates a sense of identity and a personality for the company. T he wide catalogue of goods presented in the magazine –including products such as  fashion apparel, accessories, beer, technology, nutritious food, cologne, etc.– can be understood as  a wa...